While his business card reads marketing and research, Nate Heckman is at heart a social scientist. “Mass market does not exist without mankind,” said Heckman. Obvious, he agrees. “But in my line of business, it’s often ignored, with numbers taking the place of a nervous system.” His belief in the de-evolution of market intelligence even extends to his agency’s tagline, highlighting what his team does differently with their data: Tested on Humans. Nate is known for his passion, candor, competitiveness and ardent objectivity. For him, it is personal, which is what clients appreciate most.
Beyond stints internally running corporate market intelligence efforts for global brands, Heckman also has worked in a consulting capacity with a myriad of product and service entities, including AT&T, Wells Fargo, Starbucks, Disney and others.
Nate also coaches youth basketball in San Diego, and serves on the Advisory Board to the Fermanian School of Business at Point Loma Nazarene University.