The Team

nate4

President

Nate Heckman

While his business card reads marketing and research, Nate Heckman is at heart
a social scientist. “Mass market does not exist without mankind,” said Heckman. Obvious, he agrees. “But in my line of business, it’s often ignored, with numbers taking the place of a nervous system.” His belief in the de-evolution of market intelligence even extends to his agency’s tagline, highlighting what his team does differently with their data: Tested on Humans. Nate is known for his passion, candor, competitiveness and ardent objectivity. For him, it is personal, which is what clients appreciate most.

Beyond stints internally running corporate market intelligence efforts for global brands, Heckman also has worked in a consulting capacity with a myriad of product and service entities, including AT&T, Wells Fargo, Starbucks, Disney and others.

Nate also coaches youth basketball in San Diego, and serves on the Advisory Board to the Fermanian School of Business at Point Loma Nazarene University.

carolynYia

Director, Research & Strategy

Carolyn Yian

Carolyn’s 12+ years in market intelligence and marketing strategy includes client-side time with Taco Bell and Disney Consumer Products, as well as Multi-Cultural advertising agency strategy work, and consulting for a wide range of consumer products brands.

Carolyn’s thoughtful and insightful approach rallies cross-functional teams to develop and execute innovative, strategic brand marketing initiatives to drive profitability. She relishes a challenge and moves from insight to business objectives seamlessly. Words used by colleagues to describe Carolyn: “Collaborative”; “Transparent”; “Proactive”; “Rare”.

carol

Account Manager & Client Services

Carol Borkowski

As an executive interviewer moderator, project manager, or strategist, Carol Borkowski takes a hands-on and honest approach with all aspects of the marketing research process for client.

Carol has over 20 years marketing and market intelligence experience, which includes evaluating customer behavior, planning/implementing marketing strategies and executing the release of new customer products and services.

Prior to becoming a market research consultant, Carol held a position as the marketing director for a major Southern California real estate developer and served on the Sales and Marketing Council for the Building Industry Association San Diego Council.

julie

Analytics & Strategy

Julie Chavanu

Julie’s marketing experience spans 15 years, including work with Andersen Consulting, Sprint and Dex Media. Using her experiences as a business owner and entrepreneur, she supports companies in driving revenue, improving product adoption and optimizing sales and marketing resources.

She approaches project management, secondary marketing research, and report writing with a focus on creating a relevant and meaningful result for the client, saying, “I have the simple vision of helping clients make better decisions, decisions which lead to superior results.”

Julie leads project teams and is responsible for vetting clients’ business issues, and ensuring that our deliverables deliver as promised.

Julie is also a certified yoga instructor and mother of two.

bob

Marketing & Research Strategy

Bob Lansdowne

Bob is a strategic marketeer. His passion is analyzing the situation, understanding it, developing insights and ideas, and putting these together to develop strategies and tactics that will move a brand in the marketplace. His consultancy includes marketing research, strategic planning, brand positioning and new products.

Bob spent 4 years in corporate marketing at Lipton in product management working on a variety of brands. He helped form Lipton’s first new products department and led development of a variety of Lipton soup and side dish products. He has been deeply involved in marketing, new product development and positioning brands ever since.

His agency career included Ogilvy & Mather, Tracy-Locke, J. Walter Thompson, GSD&M and Bozell in positions at all levels from account executive to president.

Bob has a BA, Cum Laude from Amherst College, and an MBA from Columbia Business School.

doris

Executive Interviewer & Planner

Doris Payne-Camp

Doris is an experienced researcher and strategist specializing in qualitative market research – with an emphasis on real estate and with the “over 50” market, in particular. She has a robust track record for gaining keen insight in in-depth telephone and in-person interviews to attack key business objectives and marketing challenges.

Her professional experience includes 20 years as a non-profit executive in banking and real estate organizations. In another chapter of her varied career, she was a public relations director for public education entities. She is an advocate for the homeless and those experiencing domestic violence, and is a public policy wonk. Her latest volunteer efforts focus on a foundation that provides education and information for ExPats retiring (or considering retiring) in Mexico.

patt

Project Coordinator

Patt Johnson

Patt Johnson is glue, and the engine, and all that makes executing projects a reality at Stitch. As a former Desktop/Network Support Specialist for over 22 years, Patt has been exposed to all levels of support both technical and non technical. Patt has repeatedly received recognition over her career as a high performer in customer service and proactive problem-solving support. It’s safe to say that we could not do what we do without Patt leading the project coordination efforts at Stitch.